JC New Retail AG has appointed Benjamin Buescher as Chief Operating Officer (COO).
Buescher had already started its new post on January 1, the service subsidiary of the Düsseldorf-based retail group Peek & Cloppenburg announced on Thursday. As a COO, he will “take over the overall responsibility for the supply chain and optimize the entire value chain – from production to customer processing,” said the company.
Busescher’s central tasks therefore include “driving innovations through digital transformation and close cooperation with logistics and production suppliers to ensure seamless and efficient supply chain”.
In a statement, the new COO outlined its ambitions. “My goal is to create an industry -leading operational platform that reflects our demand for strong performance and adaptability in a dynamic market environment,” said Buescher. “We want to achieve sustainable success through close cooperation with our supplier network and our internal teams.”