Belgian brands surf on the success of ‘Emily in Paris’: “The sweater is already a collector’s item: it is doubled on Vinted” | Interior

Emily in Paris? Just say Emily in Belgium. With Essentiel, NUE and Edgard & Cooper, at least three brands from our small country are already being reviewed in the popular Netflix series. Those collaborations are less lucrative than you might think, but the brands are proud to jump a long way. “All I do is take pictures of our pieces on TV.”