A beer in the pub today costs quite a bit. For under three euros there is almost no ‘liquid gold’ to be found anymore. Although there are still a number of places where pub owners can keep the price low. “We notice that it is busier than first,” says Anke Wijdeven, owner of Café De Nachtegaal in Uden.
More than two years ago, Anke decided to stop giving Heineken. She should sell the beer for 3.25 euros, but decided to switch to a German alternative. “And I didn’t regret it for a moment,” she says cheerfully.
“I am really very happy that I made that choice.” The beer in the Nachtegaal costs 2.25 euros to this day. “People can buy a beer card from us for fifty euros. We will leave the amount from the card per beer.”
Without the card, a beer costs 2.50 euros. “And then you think it might not taste good, but that is not the case either. It’s just a beer with a fantastic taste.”
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Two years ago the pub from Uden received a lot of media attention because of the low beer price. “We then noticed that it was very busy with people from outside. Suddenly other people came to our pub.”
And today it is still a lot of busy. “A lot of beer is going through. People like to drink it because it is tasty and cheap.”
“Having a catering business is certainly not a fat pot.”
Nowadays Anke can just get the beer from a drinking trader in her own village. Although she first had to get it at the brewery herself. That is something that Jozef Friederichs from Café De Sport in Budel-Schoot still does.
He regularly drives to the Budelse Brewery. “That is beer from the village, so that certainly saves me something with the wholesaler beer.”
“But having a catering business is certainly not a fat pot,” he adds. “First a beer cost me two euros, but I recently gone up fifty cents. I really had to increase it due to the higher energy prices, among other things.”
A higher price increase is not necessary at the pub owner from Budel-Schoot. “I do everything myself, so I don’t have personnel costs. That also saves me a lot. And in addition, you still have to keep pulling people. I am the only one in the village that is left.”
“People sometimes think it’s a printing error.”
A number of bars can therefore keep the price low for various reasons. One last example is The Nacho Bar in Tilburg. “It all started as a playful promotion for the opening of our terrace,” says owner Charles Veerkamp in the Brabant Radio program Afslag Zuid.
“But that was received so well that we kept it,” he adds. A beer at the Tilburg entrepreneur costs 1.50 euros. “And there is no snag.”
The owner donates Heineken Silver, beer with slightly less alcohol than the regular variant. “We just chose to pick up less margin. It is really a promo on our map. It is not a main product for us.”
“People sometimes think it’s a printing error,” he laughs. “It’s just a real kind of gift for the Tilburger. People know how to find ourselves good and we are very happy with that.”
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