Gthere men demand cosmetics and beauty treatments specifically tailored to their needs. «It is a real phenomenon, and Benedetto Lavino, president of Cosmetica Italia, recently declared it. The demand for more effective, innovative and personalized treatments from men is growing”, explains the professor Antonino Di Pietrodermatologist in Milan, president of the Vita-Cutis Dermoclinic Institute and Founding President of ISPLAD. The most cutting-edge dermatologists’ offices and beauty institutes have already caught on to this trend and offer targeted rituals for men.
Aesthetic medicine for men: the softest treatment
“The picotage it is the ritual performed par excellence in dermatology, highly requested by men, it does not swell or paralyze and focuses on regeneration by improving skin elasticity. It makes the face toned and fresh”, explains the professor Antonino Di Pietro.
«It is a technique skin biostimulation which consists of microinjections superficial fluid hyaluronic acid to stimulate the production of collagen and elastin. The treatment is performed and used on the face and neck to improve the elasticity, hydration and firmness of the skin, reducing wrinkles and microwrinkles”, continues the professor.
Unlike fillers, the picotage it doesn’t increase the volumes but acts as a skin stimulator. «Furthermore, it is painless and non-invasive: the 1 mm depth of the needle does not reach the nerve endings, avoiding pain and the risk of breaking the capillaries. It also repairs damage caused by sun exposure and can be indicated from the age of 30 as a valid tool for preventing ageing.”
The “gentleman” facial treatment
Specially designed to meet the needs of men’s skin, there is Gentleman’s Awakening Of Valmont. Among the cosmetic treatments applied with enveloping and sensorial gestures, the products in the range stand out Vitality, which can count on a high-tech active ingredient. “At the heart of the formula is DNA-silanol, a cosmetic ingredient used mainly for its anti-aging properties, in particular to stimulate cell regeneration and the production of collagen and elastin” he explains Sophie Vann Guillon, CEO Valmont.
In the photo, a moment of Valmont’s Gentleman’s Awakening ritual.
«Present naturally in the body, the concentration of DNA-silanol decreases with age, leading to a loss of skin elasticity and tone. Integrated into skin care products, it offers various benefits: it improves cellular respiration, carries out a precious protective action and promotes regeneration”, To further enhance the sensorial experience, during the ritual a playlist specially composed by the award-winning Swiss musician Ripperton delights every gentleman during the session.
The revitalizing facial massage
Heart of Rituals for men developed by La Mer is the Miracle Brothobtained from a biofermentation process that uses light and sounds to enhance the activity of brown marine algae which lasts 3 to 4 months. «This ingredient enhances cell renewal, strengthens the skin barrier and provides intense hydration and a soothing effect. The objective is to revitalize the epidermis, making the skin soft and younger-looking. enhancing cell renewal, strengthening the skin barrier and providing intense hydration and a soothing effect, for more revitalized, soft and younger-looking skin”, he explains Daniela Pistoia, Education Manager of Estée Lauder Companies.
«Specific manual procedures accompany the application of the creams and serums selected according to the skin characteristics. For men the focal points are mainly the neck, where a Facial Lifting, deep and modeling, with “pulling” maneuvers towards the outside of the neck, and the eye contour, where the decongestant stresses are performed using an applicator made of a material that is always cold”.
The facial for impure male skin
Skin Regimen Detox Of [comfort zone] it is proposed as the antidote to detoxify the male skin of the face from impurities, imperfections and the first signs of aging and ideal for those who live in the metropolis. In the cleansing phase, the use of an innovative device is envisaged Microsonic Facial Device which uses two distinct technologies, ultrasonic vibration and microcurrents, to exfoliate and stimulate the tissues.
After applying a first treatment based on algae and a second with peptides, the operator uses two tools in succession, respectively in black jade stone and in zinc alloy equipped with large and small rollers, which stimulate microcirculation and oxygenate the tissues. The ritual continues with a detoxifying cream mask which becomes a sheet as it dries Detox Peel-Offbased on the micro-algae chlorella and vegetal carbon, combined with particular massage techniques. During the application time on the face, the expert performs the Antigravity Massage which uses gua sha following specific techniques to firm and lift the skin of the face and neck by performing precise movements which gives firmness and a natural lifting effect.
The facial for stressed male skin
MiamoMan it is the professional protocol that combines high quality active ingredients and advanced aesthetic technologies to meet the specific needs of men’s skin, often subject to irritation from shaving, stress and external agents. «With this ritual we wanted to offer an effective and pleasant treatment, capable of restoring energy, comfort and well-being to the male epidermis», states the Elena Vinegar of Capriglia, Co-Founder and President Miamo.
The key step of the protocol is the application of the serum GF5-Glutathione Rejuvenating Serum based on 5 growth factors and bioavailable glutathione, whose absorption is enhanced by electroporation, a tool that uses electrical impulses to temporarily make cell membranes permeable. At the end of the session the skin appears more toned, compact and luminous.
The machine for getting your body back into shape
In the photo, a moment of the Endosphere Evolution Iperonda treatment.
«Endosphere Evolution has developed the new patented system Hyperwavewhich enhances the effect on abdominal fat to reshape this area of the male body which is particularly subject to swelling and fluid retention”, he explains Viktoriia Panchenko, technical director Reforma Milan. «The compressive microvibrations exerted by the handpiece, equipped with 55 silicone microspheres and pressure sensors, improve microcirculation, skin texture and also give a clear benefit to the underlying muscles, which become more toned».
In the spa, for him
The spa Comano Spa performs facial massage for men Anti-aging – Longevity With Kobido Method. It is an ancient ritual that reshapes and gives a natural lifting effect by deeply stimulating the tissues and attenuating the signs of aging. The target of the stresses are the muscular areas of the face, and involve vibratory maneuvers, percussion and touching which are able to give elasticity, tone and luminosity to the skin.
The combination of deep and superficial pressure reactivates blood circulation, promotes oxygenation and makes the skin toned and smooth. This massage is not limited to working only on an aesthetic level. By simultaneously treating pressure points, meridians, lymphatic system, deep facial muscles and superficial fascia, it helps to release tension and reduce stress.[fncvideoid=2667342[fncvideoid=2667342