Alisha Lehmann advertises for the swimwear from Tenzenis.
The Swiss football player will accompany the launch of the swimwear collection for SS25 as the official ambassador of the brand, Tenzenis said on Thursday. The football star of the Italian club Juventus Turin will be shown on large-scale advertising posters and campaigns in Switzerland from May 19 to June 15.
Tezenis belongs to the Italian mixed group onIverse – formerly Calzedonia Group – that also has brands such as Calzedonia, intimissimi and Falconeri in its portfolio.