Bart’s agency in the spotlight: Boden.4 Sport and Lifestyle

Barts® Amsterdam – Beanies & Bikinis in Boden.4

Boden.4 is an established trading agency for sports and lifestyle fashion with headquarters in Hamburg’s Speicherstadt, the hub of the industry in northern Germany. Boden.4 has been the interface between industry and trade since 2005 and specializes in various sales services and individual personal advice – before and after the order is placed. Boden.4 combines many years of experience with personal enthusiasm for fashion and sport.

The sales area extends from northern Germany to Saarland, and the current collections of all partner brands are presented individually and brand-oriented in two permanent showrooms in Hamburg and Neuss. Valuable experiences, lasting contacts and long-term partnerships are cultivated with enthusiasm.

The Boden.4 brand portfolio also includes the Amsterdam accessory brand Barts®. The latest trends from beanies to bikinis are presented twice a year in the showrooms in Hamburg, Neuss and temporarily in Eschborn.

Barts® Amsterdam

Barts® has been producing accessories for women, men, children and babies for 30 years. The range now ranges from hand-knitted scarves to tie-dye bikinis: warm beanies in winter and hot bikinis in summer. Barts® offers a unique selection of high-quality, comfortable, functional and, above all, fashionable accessories for any outdoor activity. Headquartered in Amsterdam’s Houthaven (Wooden Harbour), Barts® designs every style with passion and attention to detail. The heart of every collection is the proven combination of craftsmanship and innovation. Today Barts® is placed at more than 3000 points of sale throughout Europe.

Spring/Summer 2023

The summer collection for 2023 is a homage to the newly won freedom. After two years of pandemic, it can be colorful and fun. The focus is on exploring: not just the world, but also nature, love, the environment, passions and above all yourself. With new fits, colours, designs and styles, the summer collection for 2023 brings new joie de vivre for all suns – and beach lovers. Whether strolling through town with a summer hat, relaxing on the beach in a bikini, at a barbecue with friends in a light summer dress or with a pareo around your hips with a drink at the beach bar – Barts® has everything you need for the perfect summer day and look. There is also enough space in one of the numerous pockets for your smartphone, wallet, sunscreen, snacks etc.

Cheers to the future

Between fragrant coffee roasters and authentic carpet and spice dealers, Boden.4 has its 750 square meter head office in Hamburg’s warehouse district. After an internship at Boden.4 as part of her design technology studies and two years in a Hamburg PR agency, returning to Boden.4 feels like coming home for the young entrepreneur Nele Eichhorn. Two years as a junior sales rep are enough to see the future at Boden.4 and to join the management team with Heiner and Martina Schürmann in 2022. Working with dynamic brands such as Barts® Amsterdam, Herschel Supply Co., Rainkiss, Salzhaut and Bold Banana offers a lot of variety and working in a team that is young at heart is fun. Under the leadership of Martina and Heiner, Boden.4 can look back on many long-term partnerships; Barts® has been a permanent brand partner for 16 years and the Boden.4 sales area recently extended to Saarland. Heiner and Martina pass on their valuable experience and joy in sales to the entire team every day.

Image: Barts

Nele feels comfortable in her new position and has many new ideas and plans for the future and the soil.4: “I have the opportunity to work with brands that I personally inspire, an unbeatable team and a job that is fun every day maximum quality of life. I’m looking forward to the future and would like to learn as much as possible from Heiner and Martina so that Boden.4 remains at least as successful in the future.”

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