Bart Ettekoven, one of the big stars of Shownieuws, finds it ridiculous and ridiculous the prices charged in the branches of the Jamin candy chain. “The world has gone crazy!”
Although Bart Ettekoven enjoys a TV salary, the Shownieuws expert still pays close attention to the little ones. He really let himself go this weekend while scooping sweets in the Jamin, but once he arrived at the cash register he was completely shocked. According to him, the amount charged is exorbitant and excessive.
Jamin bankrupt?
Bart can’t believe what Jamin charges for a bag of licorice. He created, among other things, railroad licorice and English licorice, but that came at a cost.
He gushes on Instagram: “If in a while a CEO of Jamin stands in front of a TV camera with tearful eyes and orates that it is really incomprehensible that they have gone bankrupt, I have no sympathy. 18 euros for a bag of licorice. The world has really gone crazy. Joe! Greetings!”
Lace border
For the time being, it does not look like Jamin will go bankrupt in the short term. Things were going well for the candy chain around 2010, but things are now going a lot better. And those high prices are part of that, co-owner Maarten Steinkamp explains The Entrepreneur.
Maarten: “The hardest thing was finding our way up. We quickly realized that we had to be different. Not a candy store, but a kind of candy jeweler. Unique products that are sometimes a bit more expensive, but where people immediately say: ‘I want that!’”
95 stores
However, there is no longer much growth. There are now 95 branches and that will remain the case, according to Maarten. “All those stores are doing extremely well. I’ll tell you this: the number of stores could possibly grow to 100. Not anymore. That doesn’t have to be the case.”
Jamin is a keeper, he thinks. “We are often the first to see the trends. When the AHs and Jumbos follow us four months later and start buying much larger items, things quickly come to an end for us. Then we have to come up with something new.”
