German menswear brand Baldessarini has unveiled two new concepts for its pop-up spaces. The installations with the themes “Golf Club Collection” or “White Collection” would be “realized at 18 exclusive locations in Germany and Austria” from the end of February, the label, which belongs to the Herford-based clothing group Ahlers AG, announced on Monday.
According to Baldessarini, the new pop-up formats for the current spring-summer collections are used “in selected branches of Anson’s and P&C in Germany and Austria, Steffl in Vienna, Mode von Feucht in Innsbruck and, among others, at retailers such as Daniel Thiel in Wiesbaden or Finke in Bielefeld and Gütersloh”.
In the “Golf Club Collection” area concept, “preppy styles of the 1970s meet retro California glam,” explained the clothing supplier. “The colors and the ambience are reminiscent of the atmosphere of a golf club and also shimmer in cool neon accents”.
With the “White Collection” surfaces, on the other hand, Baldessarini wants to create a suitable environment for “the exclusive and elegant styles of the special occasion collection”. According to a statement, both concepts would also be supplemented by thematically appropriate “individual PoS campaigns at all locations”.