Bad Bunny’s tour increases tinder use strong-San Juan becomes a digital hotspot.
Bad Bunny not only causes a sensation on stage. According to data from the dating app Tinder, the concert series of the Puerto-Rican superstar in the Coliseo de Puerto José Miguel Agrelot, also called “El Choli”, the country’s largest indoor arena in San Juan, also has an impact on platform use. Since the concert tour was announced in January, Bad Bunny’s mentions have increased by almost 13 percent in Tinder profiles. Particularly striking: men call the artist by almost 200 percent more often in their profiles than women.
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Clear increase in swipe activity at Tinder
The trend is also evident on the island. In Puerto Rico, Tinder has had an increase in swipe activity by 35 percent since July. The plus in the so-called travel function, which allows users to change the location virtually, was even more powerful. There was 52 percent growth here.
According to Tinder, the most popular countries of origin of the virtual “travelers” to San Juan are the Dominican Republic, Colombia and Spain. The United States was not taken into account in this evaluation.
Music selection on Tinder is influenced
The popularity of Bad Bunnys is also reflected in the music selection of the users: inside. On Tinder, profiles can be provided with a “Spotify anthem”, a song that is supposed to underline your own personality. In Mexico, Spain and Colombia, Bad Bunny is the undisputed number one here. Titles from his current album, including “DTMF”, “Baile Inolvidable” and “Nuevayol” are particularly chosen.
With his tour, which now also reaches fans outside Puerto Ricos, Bad Bunny not only drives concert goers: inside in droves into the “El Choli”, but also transforms San Juan into a digital hotspot and into one of the most sought -after virtual travel destinations of the year.