The American fashion and media group Authentic Brands Group LLC (ABG) cooperates with the American clothing provider Gray Matter Concepts (GMC) to produce and sell socks for the tapout brand in the USA and Canada.
“Tapout has an incredible heritage and we look forward to expanding this energy to the category of hossters,” said Scott Orenstein, Vice President of Heritage Brands and Special Projects – Lifestyle at Authentic. “As a brand with a dedicated supporter, Tapout offers a unique opportunity to develop products that honor their heir and at the same time the current consumer: internal claims meet. The expertise of Gray Matter Concepts makes them ideal partner to bring this offer to life and ensure that the brand DNA remains loyal.”
This step will lead to tapout expanding its core offer of boxing gloves, bandages and leisure clothes and introducing a new line of fashionable socks for men and women as well as boys and girls. The collection will come onto the market in winter 2025 and be available from selected retailers and online.
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