At home in all markets, but always exclusive: how much is the Wout van Aert brand worth?

Even if Wout van Aert is not the first to cross the line in the Tour of Flanders on Sunday, he will win. And every day. Because Van Aert is today a very strong brand. Few riders succeed in converting their sporting achievements into commercial value as well as he does. Common thread: exclusivity. An overview of the business empire-van Aert.