Bugatti now also relies on the travel retail and starts first activities on cruise ships and in Duty Free Shops at German airports.
The aim is to generate additional growth and to increase international brand awareness sustainably, Bugatti said on Friday. According to the German market, the company also wants to expand internationally in this area. The first plans for this are already available.
For this, the Herford clothing provider works with Beretail. The specialist for travel retailers supplies Duty-Freee Disorser at airports, diplomatic shops, ferries, cruise ships and free trade zones with international premium brands and even operates retail locations at German airports.
“Entry into the Travel Retail is a consistent step for us to further expand the international presence of our brand,” said Bugatti CEO Julius Brinkmann. “Together with Beretail, we bring Bugatti to where people are looking for inspiration, quality and style: on their travels.
The new Bugatti concept, which is tailored to travelers, will be presented for the first time at Tax Free World Association World Exhibition and Conference. The travel trade fair will take place in Cannes from September 29th to October 2.