HAMBURG (dpa-AFX) – The already high coffee consumption in Germany has risen to a record level. Overall, an average of almost four cups per coffee drinker are currently consumed per capita and day, as reported by the German Coffee Association – citing commissioned market research. This is partly due to the omission of the corona restrictions in gastronomy last year. In 2021 it was still 3.6 cups and in the pre-pandemic year 2019 it was about 3.5 cups. Coffee is by far the most popular drink in Germany, ahead of mineral water and beer.
The coffee market is showing a shift towards whole beans when preparing at home. Whole beans (plus 8 percent) matched the ground coffee segment for the first time with a market share of around 44 percent. Pads have a 6 percent market share, capsules around 5 percent.
For 2023, the coffee association expects that, for the first time, more “whole beans” will be sold than classic, ground roasted coffee. “Fresh preparation at the push of a button on the fully automatic machine is currently the trend,” says Holger Preibisch, general manager of the German Coffee Association in Hamburg. “Meanwhile, every third household has a corresponding system.”
In 2022, more roasted coffee was bought than ever before, as the Coffee Association in Hamburg emphasizes. “With 479,700 tons, sales of roasted coffee are at a record high. The big winner: the catering industry. Coffee consumption in the out-of-home market has increased by around 45 percent compared to the previous year.” We remember: In 2021, the gastronomy was closed for almost the entire first half of the year./gth/DP/zb
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