The Japanese sporting goods company Asics opens the Asics Institute of Sport Science Europe. With the new facility, the company wants to further strengthen its European research and development capacity, according to a press release. The knowledge collected by the institute will be used to develop new products.
Asics explained that Europe is home to many professional athletes. Having our own research base in the region enables more intensive collaboration with these athletes. “This leads to more comprehensive data and faster product innovation,” the statement said. The research center will therefore initially concentrate on tennis.
For research, the company works with HumanFab, a center for sports research. The collaboration gives Asics access to HumanFab’s facilities. This includes indoor tennis laboratories where movement analysis can be carried out at competition level.
For Asics, this is the second research base. The company opened the Asics Institute of Sport Science America at the end of 2025. The new European location will be located at Asics Europe BV.
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