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New Zealand clothing brand As Color has arrived in the Netherlands. The brand has opened its first European store in Amsterdam’s De Negen Straatjes shopping district.

Internationally, the brand has 27 points of sale and six distribution centers in Europe, the United States, the United Kingdom, Australia and New Zealand. With the opening of the store in Amsterdam, the number of locations worldwide increases to 28.

As Color was founded in Auckland in 2005. The brand develops so-called “Blank Apparel” – basics that can be worn as minimalist garments or used for personalization through screen printing and embroidery. The collections are designed in New Zealand and include t-shirts, hoodies, sweaters and headwear.

Take a look at the store using the first pictures.

As Color in Amsterdam. Image: As Color
As Color in Amsterdam.
As Color in Amsterdam. Image: As Color
As Color in Amsterdam.
As Color in Amsterdam. Image: As Color
As Color in Amsterdam.
As Color in Amsterdam. Image: As Color
This article was created using digital tools translated.


FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]

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