Armedangels opens a pop-up store in the Dutch city of Utrecht.
The sustainable Cologne fashion label can be found with its temporary sales area in the Rode Winkel store, Armedangels announced on Monday. According to the store, this is the largest denim supplier in Europe with more than 10,000 pieces of jeans.
Armedangels offers its basics and the current autumn collection in the store, which focuses on “minimalist forms and materials”. But the DNA of the brand is also clearly recognizable in the store concept: the yellow typical of the brand and the brand lettering have been integrated into the store.
Armedangels’ pop-up store in Utrecht is already open and available until the end of August. Just last month, Armedangels opened a pop-up store in Munich’s Schwabing district, which, like in Utrecht, was implemented in cooperation with an existing store. In this case, the concept store DearGoods.