He iPhone 15 it’s here. After a year of waiting, Manzana has presented this Tuesday the new range of its star product, a mobile of the latest generation that improves its technical capabilities and is committed to a more sustainable direction, but which arrives at a time of growing challenges for the American technology giant.
At an event held with all the usual pomp at Apple Park in California, the company’s CEO, Tim Cook, has presented to the world a lighter and more powerful device than its predecessor. The iPhone 15 has a faster graphics processor, a brighter and more resistant screen and a high-resolution 48 megapixel camera that will make all photos look like they are in portrait mode. His battery It will have up to a day of autonomy and adds a multifunction button that will put an end to the mute switch that has existed until now.
The new ‘smartphone’ from the Californian firm also has ultra-wide band to find friends or other devices with a greater distance range, as well as a system of machine learning (‘machine learning’) capable of reducing background noise so that only your voice is heard during calls. In addition, Apple expands the SOS emergency function, which already worked in more than a dozen countries and which with the new range will also reach Spain.
The most tangible improvements will be felt in the iPhone 15 Pro, the ‘premium’ version. This will be available in two different sizes and will have a new titanium design, a particularly resistant and durable material. The prices They are maintained for both devices: from $799 for the normal version and from $899 for the Pro.
More sustainability
The iPhone is such an advanced device that it makes it almost impossible to introduce revolutionary innovations year after year. In the absence of this star novelty, the company wanted to highlight its advances in terms of sustainabilitywhich are not few.
Thus, the batteries of the new models will be manufactured with 100% recycled cobalt; the chargers, with 100% reused copper; and the exterior of the devices, with 75% clean aluminum. In addition, the brand completely eliminates the use of leather and 99% of packaging is already fiber, which brings the company closer to its goal of completely eliminating plastic by 2025.
All of these announcements, which will help reduce its environmental impact, are part of Apple’s strategy for all its products to be carbon neutral by 2030. The firm gives so much importance to this climate factor that it has interspersed the presentation with a ‘ comic sketch in which the award-winning actress Octavia Spencer has helped them highlight their green purposes and the milestones achieved to date.
More competition
The iPhone is, without a doubt, Apple’s flagship product, generating more than half of the $394.3 billion in sales the firm recorded last year. However, the renowned company founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne accumulates its longest sales decline in two decades of constant success. The iPhone 15 will be crucial in trying to reverse the global slowdown in demand for smart phones.
The wind does not blow in their favor. Last Thursday, China expanded the iPhone ban among government employees. The Asian giant is not only the largest production factory for this smartphone, but also Apple’s third largest market, representing around 19% of its global revenue. In addition, the brand will also have to face renewed competition from the Chinese giant Huaweiwhich last week presented the powerful mobile Mate 60 Pro.
‘European’ touch
The iPhone 15 and its ‘premium’ brother will have a connection port USB-C. This expected change illustrates Apple’s adaptation to the directive of the European Union (EU) which on October 4 definitively approved the obligation of a common charger for all mobile phones. Although the regulations have given until autumn 2024 to comply, the Cupertino firm wanted to get ahead and will also incorporate this connector system to computers. Macto the iPad and to the charger of the iPods wireless.
Official USB-C on iPhone 15. Additionally, AirPods and AirPods Pro cases are updated to USB-C. And you can use the iPhone to charge them. #AppleEvent pic.twitter.com/yQXKPYPcPX
— Eduardo Arcos (@earcos) September 12, 2023
New Apple Watch
Apple has also presented the Apple Watch Series 9 and the Apple Watch Ultra 2the new generations of their Smart watch which has the S9 chip, the most powerful manufactured to date by the brand. “It is our first carbon neutral product,” announced Jeff Williams, the company’s director of operations.
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The Series 9 features technical improvements such as a battery with 18 hours of durability, a 30% faster graphics processing unit, greater efficiency in virtual assistant voice recognition Siri and more agile integration with other Apple devices. In the case of the Ultra 2, the battery lasts up to 36 hours and has new straps. The first has a starting price of $399, while the cost of the ‘premium’ model rises to $799.
He #AppleWatchSeries9 is presented in the #AppleEvent:
-41 and 45mm case.
-Retina Display from 1 to 2000 nits.
-S9 processor (60% faster).
-18 hours of autonomy.
-Siri runs faster and can access health data.
-Health and sports functions.
-U2 chip.
-Send… pic.twitter.com/ofk02PBU8c— Javier Matuk (@jmatuk) September 12, 2023
Beyond the improvements to existing features, the new Apple Watches have a innovation toecap. It is a system capable of detecting the gestures that the user makes with their fingers to answer or hang up calls, snooze alarms, change songs or pause the series they are watching. A novelty that, they hope, “will be used every day.”