THEThe endless debate on nepo babies gives way to the visual story of new fashion trends. The season Summer 2026 blossoms between the waves and the hot asphalt. Ranging between the dreamlike poetry of Apple Martin wearing the new summer collection by Chloe and metropolitan energy of Hailey Bieber dressed in Mango in LA.
Where DNA becomes an image, inheritance is transformed into a diary full of author’s photo that tastes like salt, sun and freedom. It is a dialogue between generations who tune into the same frequency. An alchemy that transforms every shot into a hymn to good vibes and the lightness of vacation the more you dream.
The new era of Apple Martin
At twenty-two, Apple officially receives the baton from her mother Gwyneth Paltrowbecoming the radiant face of Chloé à la Plage. Very blonde and with a look that reflects the same light as her mother, she inhabits the scene with natural ease in front of the camera’s lens. David Sims. Fresh off her college graduation, she moves like a mermaid among giant shells and expanses of fine sandfitted perfectly into one holiday mode that tastes like sophisticated relaxation.
Apple Martin in the Cloé à la plage 2026 campaign. (Photo Courtesy of Press Office)
Her beauty dances with the wind among lace crop tops, printed swimsuits and minidresses. Combined with oversized jewels and ultra chic straw bags, they outline the must-have collection to pack in your suitcase. It’s a suspended summer, where the sea in the background it becomes the setting for a rediscovered freshness. Just like in the aquatic reflections of Prada or in the volcanic atmospheres of Etro.
Apple Martin in the Cloé à la plage 2026 campaign. (Photo Courtesy of Press Office)
Hailey, muse of Mango in LA
Moving from the shore to the vibrant Los Angeles skyline, Hailey Bieber is the perfect protagonist of the advertising campaign Craft Your Own Story of Mango. The twenty-nine-year-old granddaughter of Alec Baldwin brings her unmistakable attitude as a global Millennial icon to a collection that celebrates uniqueness above all.
Taken by Anthony Seklaouihe proposes fashion as a means to tell one’s story without filters. Just like it happens in summer parties of Versace or among the soft colors of Loewe in Ibiza, the style here is an invitation to write your own biography. As? Through garments that blend the charisma of a Hollywood dynasty with the practicality of everyday life. But also thanks to unique and unrepeatable backdrop drawn from the sky and the skyline of the city of angels.
In this mosaic of life, the image of model and entrepreneur for summer 2026 it is a balance between international glamor and the golden light of the Californian sunset. For her and Apple, two profoundly different paths. Which confirm both however, like the beautiful season is the ideal stage to transform an important surname into a radiant future, written with the ink of the sea and the energy of the sun.
