One year after the official launch of Wissenwelt, the joint online training platform of ANWR and SABU, the offering continues to grow: LLOYD, one of the best-known brands in the shoe industry, is now joining, thereby expanding the existing spectrum of the platform.
By participating in the knowledge world, LLOYD wants to ensure that employees in the shoe trade can deepen brand and product content directly where they are in daily contact with customers. The platform offers LLOYD the optimal opportunity to impart knowledge about collections and innovations in a targeted and practical manner.
The Knowledge World was launched in 2024 as an industry solution for further training in the shoe trade. It offers employees at over 4,500 shoe sales points a variety of online training courses, from product knowledge and sales basics to brand-specific training. Over 20 brands were already represented at the start – now LLOYD has joined the growing knowledge community as another strong partner. For the fall/winter 2025 season, users will now benefit from LLOYD’s video content for the first time.
“The world of knowledge enables us to impart specialist knowledge in a targeted, modern and practical manner,” says Ulrich Focke (LLOYD Head of Sales). “In this way, we ensure that our brand message and product expertise reach directly the people who can experience them in sales. For us, this is an important step towards sharing knowledge in the shoe trade more efficiently and sustainably.”
Astrid Heinze, Managing Director of ANWR Schuh GmbH: “With the Knowledge World we are creating a central platform for practical further training in the shoe trade. The expansion by LLOYD shows how strongly the industry initiative is growing and how important it is to anchor knowledge where it is needed every day – directly at the point of sale.”
Stephan Krug, Managing Director of SABU Schuh & Marketing GmbH: “LLOYD is a brand with appeal that is valued and widely represented among our members. We are very pleased that another of our top ZR partners has seized the potential of the world of knowledge as an industry solution.”
With its participation in the world of knowledge, LLOYD is in good company. 30 brands now provide their video content on the platform, including the Wortmann Group, Legero, Ara, Ricosta and Lowa.
In addition, the added value of the world of knowledge extends far beyond brand-specific information. Whether video content about the shoe product, sales techniques or even marketing activities – with this diversity, WISSENSWELT has the largest, growing training fund in the shoe industry.