After more than two years of absence, Cacharel returns. The French brand chose September for the launch of a new collection. The opening of an inpatient boutique and the activation of the e-commerce shop is planned for 2026.
Cacharel is still an independent company and is still managed by his founder Jean Bousquet. The entrepreneur and former mayor of Nîmes chose the year 2025 to revise the DNA of the traditional house founded at the end of the 1950s.
Again comeback
Cacharel is known for his light blouses and dresses with delicate Liberty prints, which the photographer Sarah Moon achieved cult status in the 1960s. The brand looks back on a traditional history and iconic products. Nevertheless, she had to accept several financial years with losses before gradually disappearing from the field of vision. Although there have been several attempts to revive Cacharel in the past, the brand has not yet been completely revitalized.
In 2012, Cacharel took over the marketing and communication again by ending the license agreement with the Italian company Aeffe. In 2016, the company opened a flagship store in Saint-Germain-Des-Prés and had six shops in France.
The company Jean Cacharel recorded a net profit of 107,097.80 euros for the financial year, which was completed on October 31, 2021. This profit was low because the company had accumulated significant losses in the past financial years (19.4 million euros in 2019, according to a document analyzed by fashionunited).
Gradual return
In 2024, a capsule collection was released on the occasion of the Olympic Games in Paris. However, this was only produced in small numbers and sold in a limited edition. In January 2025, the brand exhibited on the WHO’s Next and will be represented again at the trade fair from September 6th to September 8th.
“The relaunch will gradually take place,” said Léana Durandet, press spokeswoman and communication manager at Cacharel, in conversation with fashionunited. The priority is on the activation of the Instagram account and the presentation of the collection in the showroom for the press in September. In January or February, the brand will launch its spring collection, followed by the summer collection at the end of March. The French market remains priority, but London and Milan are on the list of cities in which the brand later plan further activities.
The prices should be between 80 euros and 390 euros. This premium positioning aims at a young clientele with timeless pieces.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]