The fashion label Raphaela by Brax, which belongs to Brax Leineweber GmbH & Co. KG, is celebrating its 25th anniversary this year. In 2000, Raphaela’s first collection was delivered to the trade, since then the brand has developed into a synonym for comfort and style.
In the anniversary year, the Premium Casual provider will put together a unique silver anniversary. In addition to the regular collection, there will be an exclusive anniversary capsule: These comprise ten variants in high-quality qualities, including jerseys, wolloptics and denim. Lies on neutral colors. Use come to stage the anniversary.
Another highlight will be an icon specially developed for the anniversary. This will not only be found on the products of the exclusive capsule, but also play a central role as a binding element in the entire communication. During the Düsseldorf Fashion Day there was also a trade fair party where it goes high in the Rhine tower.
“Our mission has always been to offer women pants who not only sit well, but also strengthen self -confidence. We have experienced enormous development in the past 25 years, and the label has always pursued the goal of expanding its competence as a specialist, “says Tobias Schultz, Head Raphaela by Brax. Marc Freyberg, Brax Managing Director and Marketing, adds:” We particularly proud that in 2024 we broke the turnover of 30 million euros at Raphaela. Full of anticipation for the future and our anniversary year. “
About Raphaela by Brax
Raphaela by Brax stands for women’s fashion that combines style and comfort. With a strong focus on quality and fit, the brand offers a wide selection of pants that accompany women in every situation.