Ann Demeulemeester was supposed to be the guest of honor at Italian men’s fashion fair Pitti Uomo this season, but the show, which was scheduled for January 12, has been postponed to June. This was confirmed by a spokeswoman for Michèle Montagne, the brand’s PR agency, by email to FashionUnited.
The reason given by the spokeswoman was “the deteriorating health situation” and “the fact that the presentation concept was no longer suitable for ensuring everyone’s safety”. A special show for the relaunch of the brand was planned in the former Stazione Leopolda train station, followed by a DJ set.
Lapo Cianchi, director of communications, special events and international relations at Pitti, said in a press release: “We wanted a project that celebrated fashion, music, entertainment and socializing, where people and their interactions are an integral part of the show. In the last few weeks we have tried to adapt the project to the changed situation, but the project has been softened more and more “.
The presentation would no longer honor Demeulemeester’s “long and prestigious career,” said Cianchi.
Designers cancel shows in January due to the corona wave
Other brands have also canceled or postponed their events in the past few days due to the increasing infection rates.
Giorgio Armani for example, canceled his planned shows in Milan and Paris, which should take place between January 14th and 18th.
The Valentino Vintage project, which was due to be presented in Milan from January 13th to 20th, has been postponed to April. The British Fashion Council announced that the upcoming men’s fashion shows will be postponed from January to February, when the women’s fashion shows will also take place. Also the Italian knitwear specialist
Brunello Cucinelli renounces an appearance at the Pitti Uomo.
The Pitti Uomo will continue until further notice. However, the trade fair is taking security measures: The catering is only accessible to visitors who have been vaccinated against Covid-19 or have recovered from it, in some areas the number of visitors is limited, face masks are mandatory, and rapid test stations have been set up at the fair.
The Pitti Uomo will take place from January 11th to 13th.
This translated post previously appeared on FashionUnited.nl.