The year 2024 concluded with sales growth of the brands of almost 7 percent via Outlets. The company, owner of the Batavia Stad Fashion Outlet, also operates other outlets in Switzerland, Spain and Portugal. A total of 11 locations in nine European countries have a total of 11 locations, as can be seen from the press release.
Due to the growth, brand sales rose to 1.45 billion euros. The number of visitors increased to over 32 million in 2024.
Via outlets, the success of the outlet centers attributes to the combination of internationally known brands and “local heroines” as well as an increased focus in the area of ”Food & Beverage”. The expansion of the gastronomy offer encourages visitors to a longer stay.
“The very respectable growth of brand sales of via outlets last year shows the increasing maturity of our European outlet centers as full-fledged visitors: interior dental and the success of our 3-R strategy-remodeling, remarketing and remerckish-when extracting further premium brands “, Says Otto Ambagtsheer, CEO of Via Outlets, in the press release. “While we continue to invest heavily in large expansion and renovation projects such as in Switzerland and Portugal as part of our organic growth strategy, we are also actively looking for ways to complement the non-organic growth of via outlets with possible selective acquisitions in markets in which We believe that our expertise can give the assets added value. “
This article previously appeared on Fashionunited.nl and was used with digital tools translated.
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