The world’s largest online mail order company, Amazon, is competing with US department store chains like Macy’s with its first clothing store. The first Amazon Style store opened in a mall near Los Angeles on Wednesday. After the Internet shopping boom in the corona pandemic, the group is thus focusing on a return to classic retail.
Purchasing should be highly automated. Customers receive purchase recommendations via Amazon’s app. By scanning QR codes on the articles, product details as well as available sizes, colors and ratings of a wide range of fashion are to be displayed.
With an area of almost 2800 square meters, the store is significantly larger than Amazon’s previous stores. Although the US company grew up selling everything on the Internet, it has also been stirring up traditional retail for some time.
Among other things, the group operates smaller chains for food and other products. Amazon also owns the Whole Foods supermarket chain. According to US media, the company is also planning larger department store-style stores in order to place its product range even more strongly outside of the Internet. (dpa)
