Amazon Web Services (AWS), the cloud computing arm of the tech giant, presented its own generative AI models on Tuesday, positioning itself as a competitor to the established industry giants.
The interface, presented under the name Amazon Nova, includes six versions, ranging from text generation based on text input to the creation of images and videos. The presentation took place as part of the AWS re:Invent conference in Las Vegas.
Amazon has invested heavily in artificial intelligence, among other things to enable its customers to optimize data management and processing and to support the development of their own generative AI models. However, until now, the company only offered generative AI software from other providers on its Amazon Bedrock platform, including Meta, Mistral AI and Anthropic.
According to Amazon, the three simpler versions of Nova are “at least 75 percent cheaper than the most powerful models in their category on Amazon Bedrock” and are also “the fastest.” Unlike OpenAI’s ChatGPT or Microsoft’s Copilot Assistant, Nova is only accessible to companies and developers as AWS customers, but not directly to private individuals.
Amazon plans to introduce two more Nova versions in 2025. A multimodal version should be able to process text, images, video and sound and output results in the desired format – written, visual or acoustic. The second version of the “Speech-to-Speech” type is intended to convert voice requests into audio responses, similar to virtual assistants such as Apple’s Siri or Amazon’s own Alexa.
The Nova models can work in 200 different languages and can be adapted to the needs of customers via the Bedrock platform. “Within Amazon, we have around a thousand generative AI applications in use, which has given us a comprehensive insight into the challenges app developers face when building their own software,” said Amazon’s Rohit Prasad, according to the presentation .
“Our Amazon Nova models are designed to help overcome these challenges,” said the Vice President of General Artificial Intelligence (AKI). AKI aims to develop AI with human-like intelligence. (AFP)
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