Amazon Fashion launches the first Twitch campaign

In a one-week trip to Europe from July 24th to 29th, six Twitch stars will present the latest Amazon fashion looks from Tommy Hilfiger, Reebok and Co.

Two teams of Twitch streamers compete against each other in a race to face four fashion-themed challenges – always in their favorite Amazon Fashion looks, of course. #bigsummersprint

Amazon Fashion x Twitch Creators

Nihachu is a German streamer currently based in the UK. There she is one of the most popular streamers and is particularly known for her wide range of content.

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Nikoletaa is a German Twitch streamer who mainly focuses on the “just chatting” style. In addition, she has competed in Fall Guys competitions and hosts “Reaction-Style” streams on her channel.

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MckyTV is a successful German Twitch Streamer. He regularly hosts the “Fall Guys” competitions on his Twitch and YouTube accounts and recently took part in a charity boxing match against Twitch streamer colleague Trymacs.

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Loretta is an Italian social media star and is best known for her successful Instagram account. With over 260k followers, Loretta is one of the most popular influencers in Italy.

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With almost 2 million followers on Twitch, Jack is one of the biggest streamers in the UK. He is known for his Minecraft content and often collaborates with other big streamers such as Wilbur Soot or Tubbo.

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The challenges will be broadcast in four live streams throughout the week and will decide how to get to the next location and where to stay.

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Twitch Creators can expect the following challenges:

  • The Tommy Hilfiger Styling Contest: In search of the street style fashion icon in the streets of Paris.
  • The Reebok Yoga Challenge with a view of Lake Constance.

  • The final challenge: will the streamers be able to make a product and sell it under time pressure on the journey?

  • All roads lead to Barcelona: On July 29th, a team will celebrate their victory and style themselves for the ultimate beach party with the most beautiful pieces from Amazon Fashion’s summer collections.

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