The American shoe manufacturer Allbirds has announced three new sales agreements for several countries in Eurasia. These include the Balkans, Israel, Turkey and Central Asia. The company wants to drive its strategy for long -term, scalable growth abroad.
As part of the new agreements, Tradist Distribution will take over the distribution of Allbirds in Turkey and Central Asia from July 2025. 911 Fashion is responsible for Israel from October 2025, Beosport will be responsible for the Balkans from January 2026.
Annie Mitchell, the Chief Financial Officer (CFO) from Allbirds, explained the agreements: “Our strategic decision to switch our sales in international regions to a partner model is very successful,” she said in a statement. “In the past eighteen months, we have closed partnerships with high -class sales companies and expanded the reach of our brand with a profitable operating model. We look forward to bringing the Allbirds brand to other countries by Eurasia by signing these three agreements.”
Including the latest agreements, Allbirds has now concluded sales agreements with sixteen companies worldwide. In May, the shoe brand signed contracts with the Kiwi Life Group as an exclusive sales partner in Central America, the Caribbean, Chile and Colombia as well as Trendy King for Spain and Portugal.
This article was used with digital tools translated.
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