New York-based American Exchange Group is acquiring Allbirds for an estimated $39 million (€34 million).
The US footwear brand has announced a definitive agreement to sell its intellectual property, certain assets and liabilities to American Exchange Group, whose brand and licensing portfolio also includes urban brands such as Ed Hardy and Ecko Unltd. belong.
The transaction was negotiated by a special committee of independent directors. She received unanimous approval from Allbirds’ Board of Directors. A proxy statement containing details of the asset sale and subsequent dissolution and winding up of the company is expected to be filed by April 24, 2026. Allbirds expects the transaction to close in the second quarter of 2026.
Strategic change for lifestyle shoe brand
Allbirds Chief Executive Officer (CEO) Joe Vernachio thanked the teams for building the brand identity over the past decade. Since its founding in 2015, the company has positioned itself as a modern lifestyle shoe brand with innovative materials.
“This next chapter with American Exchange Group builds on the groundwork that has already been done,” said Vernachio. The brand became known for its signature Wool Runner and focus on comfort-oriented design.
After the sale is completed, a distribution of the net proceeds to shareholders is expected in the third quarter of 2026. These revenues take into account the costs of conducting the business.
Financial reporting and transition
In light of the acquisition, Allbirds has canceled its earnings release and conference call originally scheduled for March 31, 2026. The Company continues to intend to file its Annual Report on Form 10-K for the fiscal year ended December 31, 2025.
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