Albert Verlinde thinks that Matthijs van Nieuwkerk will not live up to the high expectations at RTL 4. “It will be really difficult for him to score the same viewing figures as then.”
Matthijs van Nieuwkerk has returned to Peter van der Vorst with hanging legs. The TV boss of RTL offered him a lucrative contract years ago, but he refused. Now that the NPO is keeping the door closed until the publication of the research into behavior like his, the presenter has still accepted Peter’s offer.
Albert critical
Something has changed: Matthijs is now damaged and many people, including RTL prominent Bridget Maasland, do not think the time is yet ripe for a comeback. And that, according to Albert Verlinde, makes it difficult to become the undisputed ratings king again. “I think it would be difficult for him to score the same viewing figures as he did then.”
According to him, you cannot ignore the fact that Matthijs is still crawling out of the ditch. He continues The Telegraph: “He was holy, but the moment people start to think differently about you, it affects the viewing figures.”
Number one
According to ratings authority Tina Nijkamp, Matthijs is even number one on the list of five biggest potential audience disappointments in 2024. “I’m afraid that it will collapse after the first three episodes and will mainly attract an old viewership. Especially if there is a lot of music involved,” she writes analysis channel.
She continues: “So the score in the RTL 4 target group 25 to 54 years will be disappointing. Humberto, Beau and Renze score around 20 percent in that slot. Matthijs scored around 11 at NPO 1. Matthijs also looked old and still very fragile at RTL Boulevard.”
What does Angela think?
What does Angela de Jong think about it? “I am curious, also about what it feels like to see Matthijs van Nieuwkerk on RTL 4, because I still find that very strange,” she says at the table. The Orange Winter.
According to her, it is clear that Matthijs saw no other way out. “It was someone who was always a very public broadcaster and who could and did not go to commercials a hundred times.”