Aki Manninen and Rita Niemi-Manninen received comments from the Ethics Council of Advertising.
The Ethics Council of Advertising was noted by Aki Manninen and Rita Niemi-Manninen’s social media publications. Henri Kärkkäinen
Wellbeing coaches and reality TV stars Aki Manninen and Rita Niemi-Manninen received comments from the Ethics Council on their Instagram.
The comments apply to ads of Same Goal Oy published by the couple and their own company Ritaki Oy’s ad.
Mixed Rita Niemi-Manninen that Aki Manninen In April, they had released Same Goal Oy’s ads and discount codes in their Instagram accounts. According to the statements of the Advertising Ethics Council, the ads did not have advertising tags and were therefore not recognizable as marketing.
The statements state that the marketed company has instructed its partners to mention the ad in every publication that requires it. The company says it will point out to the influencers.
Rita Niemi-Manninen has not responded to her own remark. Aki Manninen, on the other hand, has replied that he says he has entered the ad text in the “first clip”. The publications subject to the request for the statement were not recorded as the influencer interpreted the first entry as sufficient.
– It was an advertisement, not commercial cooperation, Manninen explained in his answer.
The Advertising Ethics Council emphasizes that the ad must be clearly recognizable as an ad at a glance. Especially when the ad is published on an Instagram account, which has both personal publications and ads, it may be difficult for the consumer to distinguish ads from other publications.
Rita Niemi-Manninen also markets the same company on her Instagram account in March.
“Spring equinox and Finland is the happiest country in the world for 7 years in the tube !!! Jiihaa !! PSST… Now it’s time to new wardrobes and spring dressing magete clothes from Same Goal @same_Goal_clothing code Ritaniemi15 -15%!!! Code valid for March! #mainos #Spring Equinox #samegoal #samegoalclothing #ritaki, ”read in the publication The ethical council of advertising by.
The Council also pointed out to Niemi-Mannen from this publication because he felt that the ad tiger was not easily detected by the consumer.
In addition, Niemi-Manninen received a remark of hidden advertising The services of its own company are marketing. The ad deals with the couple’s common “summer training coaching”. According to the Ethics Council of Advertising, there was no advertising tag in the publication.
The Council considers that marketing was not recognizable as marketing as required by the International Chamber of Commerce’s marketing rules.
Rita Niemi-Manninen replies to the note that this is an advertisement for their own company, which becomes “very clear from my Instagram profile”.
– I’m the CEO of the company. My profile has a link to the company’s site and also @ritakiwellness linking. Therefore, there is no need to add advertising to the ad, Niemi-Manninen explains.
The Ethics Council emphasizes that marketing must always be clearly recognizable as marketing, regardless of the presentation and media. This does not apply exclusively in influencer marketing, but of all types of marketing. The marketing of your own company must also be identifiable as marketing and, if necessary, the ad is a significant advertisement.
“A fuss”
Both Rita-Niemi Manninen and Aki Manninen have received advertising remarks in the past.
In 2023, the Instagram release, which promotes Niemi-Manninen’s clothing, was not recognizable as an ad. In the same year, Manninen received a similar note when there was no ad tiger in the Ritaki Christmas calendar ad in her Instagram stories, so it was not recognizable as marketing.
At the time, Manninen rolled over to Iltalehti that the complaint about the publication had been made in a teasing mind.
– If I advertised the tire movement, then I would put it that it was a paid ad or the partnership paid. After all, my business has no paid partnership because it is equal to me, he comments to Iltalehti at the time.
Iltalehti asked Manninen for an opinion on the Council’s decision.
– Quite a bit of a joke. My social media is, by the way, lifestyle, because my life is about well -being and health, so is my company. After all, every picture should be an ad (tag), Manninen responded in May 2023.