The provider of AI-controlled measurement and fashion technology solutions, MySize, has taken over the European company Shoesize.me. Shoesize.me specializes in AI-based shoe size determination. The takeover, which was mainly handled by stock transactions, is a strategic step to secure mysize’s cash position and at the same time implement the business consolidation plan.
In the course of the transaction, Shoesize.me is integrated into the Naiz Fit platform from MySize. This creates a uniform solution for the size determination of clothing and shoes – according to the company information, the most comprehensive platform of this kind on the market. Integration is intended to open considerable cross-selling opportunities and strengthen mysize position in Europe and the Middle East.
Shoesize.me is currently working with over 20 fashion retailers, including the Alshaya Group, and is aiming for sales of over 0.5 million euros for 2025. Ronen Luzon, CEO of MySize, emphasized that this step not only expanded the geographical reach of the company, but also improve the data strategy. Shoesize.me technology had over 92 million shopping experiences of consumers: inside and 23 million shoe sizes – a database that is supposed to advance product innovation and accuracy.
The takeover underlines the Mission of MySize to act as a central technology consolidator for the challenges of size determination in fashion e-commerce. Timo Steitz, founder of Shoesize.me, explained that the merger with MySize and the Naiz-Fit platform offers the necessary range to accelerate the global introduction of its Shoeai solution.
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