The American sporting goods group Nike Inc. has announced a reorganization of his management team. With the step, the company wants to advance its “Win Now” strategy and create the basics for sustainable growth.
On Monday, the group announced that Heidi O’Neill, who recently held the post of President Consumer, Product and Brand, declared her resignation after 26 years. As part of the following restructuring, the company distributed its previous areas of responsibility to three new positions that were filled with proven managers. In the future, these will report directly to President and Chief Executive Officer (CEO) Elliott Hill.
“For almost three decades, Heidi has been a real heroine for Nike, for sports and athlete: inside around the world. Her vision and dedication over the years have left indelible traces at Nike and influenced the world of sport,” said Hill in a statement.
Nike creates new leadership structures
In the course of the structural reform, Amy Montagne was promoted to President of the main brand Nike. Montagne has been working in the company for 20 years and most recently acted as VP/GM Global Women’s. Before that, she had suffered various management positions in the global organization of Nike.
Phil McCartney has been appointed Executive Vice President, Chief Innovation, Design & Product Officer. McCartney has been with Nike for 27 years and is now to lead the development of innovative products for the brands Nike, Jordan and Converse. Nicole Graham was promoted to Executive Vice President, Chief Marketing Officer. Tom Clarke took on the new role of Chief Growth Initiative Officer, in which he will concentrate on strategic growth opportunities for the company.
With a view to the new management structure, Elliott Hill was confident: “These extraordinary managers bring extensive experience to Nike and have made a significant contribution to reorganizing our priorities in order to put the sport in the foreground and the athlete: to put the focus of our actions inside,” he explained.
The changes in the management level come into force with immediate effect. Are an element of Nike’s more comprehensive strategy, which aims to focus more on the products, brand communication and market engagement in order to create important innovations and long -term profitability.
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