Zulk BV, the Dutch parent company of swimwear brands Cyell and Beachlife, is taking over the brands of the German Adolf Riedl GmbH & Co. KG.
The brands of the Bayreuth-based company will continue to operate under the new company name Sunflair GmbH. Marloes Heijmans, Chief Executive Officer (CEO) of the two Dutch brands, announced this on LinkedIn.
The four brands Sunflair, Olympia, Wavebreaker and Sunmarin will now become part of the Zulk portfolio. “We are thereby strengthening our position in the European swimwear market and continuing to build a strong international future,” writes Heijmans. It is their first acquisition for the group.
The report comes after Adolf Riedl had to file for bankruptcy in November. According to media reports, the company had already suffered losses totaling around four million euros for three years.
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