With the announcement of a multi -year partnership with the future Audi F1 team, Adidas is expanding its commitment in motorsport.
As part of the partnership, the sports supplier will develop products for drivers, mechanics: inside, the team and for fans. This includes clothing, shoes and accessories.
The collection is scheduled to come onto the market in February 2026 before Audi made its debut in the starting line -up.
Bjoern Gulden, CEO of Adidas: “The merging of the legendary four rings and our three stripes in the 2026 paddock marks an exciting new section in motorsport. As part of our continuous commitment for Formula 1, this partnership underlines our focus on cooperation with brands, which are based on common beliefs and innovative perspectives, both on as well as off the track. We are very much looking forward to presenting all of our plans with which we want to help the driver and the team to success and inspire a new generation of motorsport fans! ”
