Adidas shares are rising after positive analyst comments and are approaching an important mark. Despite weak annual performance, experts see clear potential for catch-up.
Shares in adidas benefited from Citigroup’s positive outlook for the reporting season on Friday. The Herzogenaurach shares recently climbed by 1.13 percent to 138.55 euros in XETRA trading, making them one of the favorites in the DAX in the quiet market. Technical resistance awaits at 140 euros.
There was some confusion about expert Monique Pollard’s new price target. What is clear, however, is that it sticks with its buy recommendation and sees immense recovery potential. Adidas shares have lost 19 percent year to date.
Pollard sees strong growth opportunities worldwide, especially in the area of running shoes. She also sees the upcoming World Cup as a massive sales driver.
Citi also optimistic for PUMA
PUMA shares temporarily climbed to their highest level since the end of January in the MDAX, with an increase of 3.7 percent to 25.22 euros. The increase is currently only 1.89 percent to 24.78 euros. This means they are up 13 percent this year. After the price slide since 2021, they have been in a tough bottom for a year.
At PUMA, Monique Pollard increased her price target to 25 euros, but remained on the sidelines with “Neutral”. Unlike adidas, she expects sales to have fallen across all regions in the first quarter.
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FRANKFURT (dpa-AFX)
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