Adidas introduces a new line that presents high-quality, refined versions of iconic products under the lifestyle label Adidas Originals. With A-Type, the name of the line, the focus is on craftsmanship and first-class materials.
A-Type is a “constantly developed collection” that reinterprets iconic designs from the incomparable archive of the three-strip brand through the use of exquisite materials and the cooperation with outstanding studios. “A-Type is Adidas Originals in its most demanding and most sophisticated form,” said the Herzogenaurach sporting goods in a message on Tuesday.
The line builds on the adidas heritage by newly contextualizing significant styles in a contemporary way. The company goes beyond the pure retro nostalgia trend and offers a modern homage to its brand history, with a clear focus on the luxury segment.
Adidas positions itself with A-Type as a luxury brand with an exclusive premium collection
Adidas plans to gradually expand the A-Type collection to expand further products. For the launch, however, the focus is on three iconic designs of the sporting manner. The superstar sneaker, first presented in 1970 and became a cult object through the hip-hop scene, is reinterpreted by Italian artisans as part of the A-Type line. The handmade model consists of high-quality premium leather with a minted canvas texture on the iconic three stripes. The design is complemented by cashmere laces with removable metal tips, silver jewelry pendants for the laces and a light stream per mid-sole. The sneakers are delivered in a specially shaped shoe box, accompanied by custom-made wooden shoe tensioners and white gloves-a tribute to the adidas archive.
The Firebird training suit was reinterpreted in the Apparel area. Originally designed in the 1980s for athlete: designed inside, the model became a street style classic. The design has now been revised for A-Type. Jacket, pants and shorts are made of leather. In addition, the collection includes two regular fit-T shirts with cashmere content-created for everyday slooks.
The third key element is the Airliner bag, which was used for the first time by athletes in the 1970s: inside for the transport of their shoes. A-Type presents two new variants: the Airliner Large and the Airliner Small. Both models are made of soft leather in Italy and have a removable strap, a cotton feed and metal details.
In addition to these Key-Pieces, the first A-Type collection includes a jewelry line that celebrates the close connection from Adidas to hip-hop culture. This includes trailer necklaces, rings and earrings made of sterling silver, where the focus is on the iconic Treffoil logo.
The A-Type collection is currently available exclusively for Adidas’ Family & Friends. The program offers exclusive products for friends and family members of Adidas employees: inside, artists: inside and celebrities. A public sales start will be announced at a later date.
This article previously appeared on fashionunited.uk and was used with digital tools translated.
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