The Adidas Originals Superstar was developed for basketball. It was adopted by the pioneers of streetwear and redefined by each successive generation. Today it is considered the original icon – a timeless symbol of self-expression, style and authenticity. This season sees the return of legendary actor Samuel L. Jackson. He goes in search of his superstars and meets a new wave of globally recognized icons.
The campaign is narrated by Samuel L. Jackson. It shows cross-generational icons that shape today’s culture. These include global music icon Jennie, style icon Kendall Jenner, soccer prodigy Lamine Yamal, musical innovator Baby Keem, NBA superstar James Harden, skateboarding legend Tyshawn Jones and pop music’s most exciting new star, Olivia Dean.
If the last chapter was about determining time, this one leaves it behind entirely. The story unfolds as Samuel L. Jackson goes in search of his superstardom. He moves through a hotel where time does not exist and encounters a number of cultural icons, all wearing the Superstar. This is a metaphor for the timeless influence of the superstar and those who carry it. They are individuals who advance culture without ever being tied to the clock.
The campaign was directed by visionary photographer and filmmaker Thibaut Grevet. It takes place in the surreal, cinematic world of ‘Hotel Superstar’. This is a place where cultural icons from different generations and disciplines meet. We follow the legendary actor’s steps through the hotel in search of the superstars. The camera follows him through endless corridors and into countless rooms. Each room opens into the world of a different icon, revealing their creativity, individuality and timeless influence.
“The campaign celebrates the next era of superstardom through timeless design and cultural relevance,” said Annie Barrett, vice president of marketing at Adidas Originals. “Superstars never disappear, they are timeless and iconic. This season we continue to show the relevance of this sneaker in music, fashion, sports and art. The new campaign pushes the boundaries of reality with unexpected twists.”
Reinterpreted but unmistakably true to its DNA, the Superstar remains a global symbol of authenticity. It’s a shoe that’s as powerful and iconic today as ever.
For spring/summer 2026, Adidas Originals is reinterpreting the superstar look. This occurs through subtle changes in tone and texture in the clothing. The result is a clean, modern cut that combines nostalgic sports styling with contemporary tailoring. The classic black and white combination is enlivened by bold, eye-catching red accents.
In the men’s collection, this is evident in relaxed-fit, color-blocked tracksuits in red, black and white, featuring Adidas’ iconic three stripes. There’s also the Tyshawn denim shorts, a testament to the brand’s increased focus on denim this year. T-shirts and jacquard jerseys in neutral tones complete the collection.
The women’s collection fundamentally expands the idea of the training jacket. The Superstar track top is a central element, as seen on Kendall Jenner with the ‘Equipment Blocking Red Jacket’. It also appears in a softly textured, elegant faux leather as well as a crocheted version. This blurs the line between sports and street fashion.
The Spring/Summer 2026 Superstar campaign will roll out globally this season. It is supported by an integrated franchise plan. This includes global content, coordinated brand activations and immersive personal experiences.
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