Adidas introduces the first of two collections with South African luxury designer Thebe Magugu. The collection includes clothing for sports such as running, swimming, training, tennis, soccer and cycling, as well as a range of casual lifestyle pieces.
The debut women’s collection features artwork of a dancing woman, designed in collaboration with artist Phathu Nembilwi and influenced by Thebe’s mother, aunt and grandmother. Each garment in the collection features an abstract array of bright and bold colours.
Driven by Adidas and Thebe Magugu’s passion for inclusivity, this collection includes women’s sportswear including sizes from XL to 4XL as well as gender-neutral pieces.
Tennis apparel is showcased during one of the premier hard court tournaments by adidas athletes Dana Mathewson, Stefanos Tsitsipas, Felix Auger Aliassime and Daria Kasatkina, promoting diversity and inclusion on and off the court.
“I am endlessly inspired by the energy of the women in my life and the heritage of my home country. Bringing such personal stories together through design and connecting them to Adidas’ performance and lifestyle products has been a great process,” said designer Thebe Magugu in a statement on Monday. “The collection celebrates all the positive influences around me and the sense of community that is so important to me.”
The first drop from the Adidas x Thebe Magugu collection will be available from August 1st, 2022 for AdiClub members and from August 15th, 2022 for everyone on the Adidas website.
About Adidas
Adidas is a global leader in the sporting goods industry. The company, headquartered in Herzogenaurach/Germany, employs more than 61,000 people worldwide and achieved sales of 21.2 billion euros in 2021.
About Thebe Magugu
Thebe Magugu is a South African fashion designer who has received critical acclaim for his thoughtful and original collections that explore history, culture and politics. His work and designs focus on social storytelling through traditional graphic language and community work.
