About You is testing the introduction of a minimum order value for free shipping.
This is a pilot project that has recently been piloted in several countries. The online fashion retailer confirmed to FashionUnited that the minimum order value will be rolled out in all markets before the end of this year. According to Hamburg, several pilot phases are used to adapt the respective conditions to customer demands and local conditions.
About You did not want to comment on specific markets at the moment, but free deliveries within Germany will only be possible from a minimum order value of 29.90 euros in the future. According to the online fashion retailer’s website, postage of 4.90 euros is due for all orders below this.
According to About You, the aim of the minimum order value is to reduce deficit orders with only small order values.