Voices overlap, footsteps quicken, a final look falls on the departure board. Fleeting moments in everyday airport life became the setting on Thursday, April 23, 2026 ABOUT YOU Fashion Holidays in the historic Tempelhof Airport in Berlin.
Right in the middle: Victoria Swarovski, Lena Gercke, Chryssanthi Kavazi, Tom Beck, Caro Daur, Bruce Darnell, Rebecca Mir, Annemarie Carpendale, Jorge González, Jan Köppen, Jasmin Wagner, Marina Hoermanseder and Jochen Schropp, among more than 1,500 guests from fashion, entertainment, social media and industry.
Content creators such as Romina Palm, Sophia Thiel, Millane Al Masoud, Theo Carow, Nadine Breaty, Nele Ludowig, Josephine Joseph, Lisa Walser, Helge Mark, Lotta Stichler and Thomas Chu also moved through the scenery.
“Our guests became part of an ABOUT YOU fashion show that is not told in a linear and reduced manner, but rather as a shared journey,” says Julian Jansen, VP Marketing Innovation at ABOUT YOU. “The airport stands for departure and movement in contrast to the fixed structures of seasons and collections. What was created here leaves classic fashion shows behind. It is ABOUT YOU’s biggest entertainment highlight to date, inspired by the chaos, charm and coolness of the holiday season. Fashion doesn’t just happen on the runway, but everywhere.”
The Trip You Never Knew You Needed
The hub of the ABOUT YOU Fashion Holidays were eight brand shows, each telling its own narrative of fashion, wanderlust and departure. Familiar airport scenarios met unexpected twists and created the dramaturgy of a journey.
The international brands adidas, Nike, Tommy Jeans, LSCN by Lascana and LeGer by Lena Gercke presented their collections, complemented by two celebrity collections by ABOUT YOU: KAVAZI by Chryssanthi Kavazi and ORIMEI by Victoria Swarovski, which will launch exclusively at ABOUT YOU next week. This season, Eurowings, a partner from the travel industry, also organized a brand show and showcased its expertise in uncomplicated travel.
Their productions did not follow a fixed route, but rather a multi-stop journey from Jamaica via Mykonos to Los Angeles. Different travel groups, from the Influencer Brand Trip to Dance Crews and Music Artists to the First Class Experience, took up well-known travel images and repeatedly reinterpreted them. Every scene was influenced by fashion.
Two travel companions, who acted as co-hosts, provided orientation throughout the evening. An airport world emerged around them, complete with pilots, cabin crew and ground staff who brought structure and lightness to the hectic pace of travel.
On a Guest Journey
As soon as we checked in at the Departure Hall, the atmosphere thickened. Voices, movement, first encounters. From there the journey continued through the busy duty free area and stylish airport lounge, always moving and filled with anticipation.
There the airport became an experience area. Brands such as Doppio Passo, Michael Kors, LoveMyCosmetic.de, Chupa Chups and Hermes set their own accents and created memories between arrival and departure. The special atmosphere shortly before boarding was noticeable.
After his last brand show, Tommy Jeans invited people to the after-hours party at the Lost Terminal. In the spacious, reduced rooms of the disused airport, an atmosphere of tense anticipation emerged, typical of the holiday season. Luggage carousels became DJ sets, lights flickered, passport control became a bar, beats started and accompanied the view over Tempelhofer Feld. Between effortless rhythm and off-duty glamour, the speed of the airport became the freedom of nightlife.
The Travel Continues Online
But the ABOUT YOU Fashion Holidays didn’t end at Tempelhofer Feld. The experience is extended over a week via social media and the ABOUT YOU online fashion store, accompanied by the “ABOUT YOU Fashion Deals” campaign and with a reach of millions of customers.