Hamburg | March 19, 2026 – Wanderlust is in the air, rolling suitcases clatter across the floor, announcements echo from the loudspeakers. On April 23, 2026, the historic Tempelhof Airport in Berlin will become the destination for the ABOUT YOU Fashion Holidays. The fashion show combines fashion, vacation and entertainment into a spectacular production between runway and travel.
More than 1,000 invited guests from fashion, entertainment, social media, press and business come together in Tempelhof. Celebrities, Creatorsinside, industry insiderInside and brand partners experience an ABOUT YOU fashion show where travel fantasies meet fashion spectacles.
TRAVEL MODE: ON
The show takes familiar moments of travel and translates them into a fashion world full of wanderlust, glamor and pop culture. From the first glance at the departure board to the last drink in the terminal, every scene represents departure and movement. It is a production about the moment just before departure, about encounters along the way and about the stories that every journey writes.
“The ABOUT YOU Fashion Holidays capture the dynamics of an airport and transform it into our biggest entertainment highlight to date,” explains Julian Jansen, VP Marketing Innovation at ABOUT YOU. “By using musical and theater elements, we are creating a completely new fashion show narrative. We stage fashion as a journey to new horizons and extend the runway show via social media directly to the online shop: This makes it the highlight of ABOUT YOU Fashion Week.”
EIGHT BRAND SHOWS WITH INTERNATIONAL BRANDS
At the center of the ABOUT YOU Fashion Holidays are eight brand shows in which international brands and celebrity collections show their new collections.
The line-up includes adidas, LSCN by Lascana, Nike, Tommy Jeans, LeGer by Lena Gercke, Eurowings as well as two celebrity collections by ABOUT YOU – KAVAZI by Chryssanthi Kavazi and Orimei by Victoria Swarovski, a new brand that will be launched exclusively a week after the fashion show. Each brand show interprets the theme of travel in its own way. Some capture the energy of cultural moments, others convey the attitude to life of certain places or talk about the different reasons for a trip. This creates a varied dramaturgy of destinations, emotions and style worlds.
DEPARTURE HALL, DUTY FREE AREA AND LOST TERMINAL
Before the first brand show begins, guests enter a specially staged airport world in the Departure Hall of the historic Tempelhof Airport. Loudspeaker announcements echo through the halls, departure boards flicker, people come and go. It’s that special atmosphere just before boarding, when anticipation, excitement and anticipation are in the air.
Exciting offers from different brands await you in the duty free area. Meeting spaces and content moments are created that mark the start of the journey. The area is complemented by a stylish airport lounge where guests can come together before the show, enjoy drinks and absorb the atmosphere of the evening.
After the last brand show, the journey continues to the Lost Terminal, the aftershow party co-hosted by Tommy Jeans. Here the arrivals terminal is transformed into a vibrant party. Between jet lag, sunburn and glamour, the chaos of travel becomes the freedom of nightlife. Flickering lights and vibrating bass turn baggage claim into a dance floor. DJs provide the soundtrack to a night that stretches into the early hours of the morning.
A WEEK FOCUSED ON ABOUT YOU FASHION WEEK
The ABOUT YOU Fashion Holidays are a seasonal ABOUT YOU fashion show and part of the “ABOUT YOU Fashion Week” campaign, which combines inspiration, content and shopping in the ABOUT YOU online fashion store for a week.
While the fashion show brings together more than 1,000 guests in Berlin, the campaign unfolds in parallel across all digital channels. CreatorInside report live from the event, runway looks can be experienced directly in the shop and content from Berlin spreads in real time via social media. This creates a fashion campaign that extends far beyond the evening. Millions of usersdiscover new trends and collections inside; The event in Tempelhof will be the starting point for a digital journey through the ABOUT YOU online fashion store.
ABOUT THE ABOUT YOU GROUP
The ABOUT YOU Group is an internationally operating e-commerce group and is divided into various strategic business areas: The online fashion store ABOUT YOU forms the business-to-consumer business. With over 13 million active customersInside, ABOUT YOU is one of the largest online retailers for fashion and lifestyle in Europe and the leading provider of a personalized shopping experience on smartphones. In the excellent ABOUT YOU app and on aboutyou.com, customers can findInside, in addition to inspiration, there is a range with around 750,000 items from almost 4,000 brands. The Group’s business-to-business business is largely represented by SCAYLE GmbH. SCAYLE offers a modern, cloud-based enterprise shop system that enables brands and retailers to quickly and flexibly scale their digital business and adapt it to increasing customer needs. Around 350 online shops have chosen the SCAYLE Commerce technology in the license model, including leading brands and retailers such as Harrods, Manchester United, Deichmann, Fielmann and FC Bayern. The youngest subsidiary of the ABOUT YOU Group, SCAYLE Payments GmbH, complements the group’s offering in the area of payment services. SCAYLE Payments enables seamless integration of modern payment solutions and contributes to scaling the digital business models of corporate customers. ABOUT YOU has been a wholly owned subsidiary of Zalando SE since 2025.