The online fashion store About You presents the first collection of the new label ORIMEI by Victoria Swarovski together with TV presenter, entrepreneur and model Victoria Swarovski. The brand impresses with modern, elegant looks with a glamorous twist, inspired by Victoria’s personal style.
“Fashion has always been a passion of mine. In collaboration with About You, I wanted to create a collection for my brand ORIMEI that was modern, had a touch of glamor and could be worn effortlessly from day to evening,” says Victoria Swarovski. “It was particularly important to me that all the pieces in the collection can be combined with each other and can be worn in a variety of ways – whether in the office, for drinks in the evening or on more festive occasions. In the end, for me it’s about creating fashion in which you feel confident and that underlines your own personality.”
The versatile pieces from the first collection can be styled into elegant evening outfits or casual everyday looks. Whether for the office, a dinner date with friends or the wedding guest season, ORIMEI by Victoria Swarovski offers the perfect outfit for every occasion. The focus is on monochrome two-piece suits. Whether it’s a denim two-piece with a corset top and flared jeans, a set consisting of a cropped blouse and maxi skirt or a matching blouse-skort combination, the styles can be perfectly combined with each other. The collection is rounded off by elegant mini and maxi dresses, denim styles and a tailored blazer. The minimalist color palette of black, white and light beige with modern accents of brown and butter yellow underlines the brand’s effortless elegance.
A special highlight are three pieces set with Swarovski stones: A row of crystals adorns the neckline of a black mini dress, while a T-shirt and a top each have a small crystal detail on the chest or neck.
“The launch of ORIMEI by Victoria Swarovski marks another milestone in the success story of our celebrity collections. Our aim is not only to design collections, but also to build independent brand worlds with a clear identity together with extraordinary personalities,” explains Julian Jansen, VP Marketing Innovation at About You. “Victoria Swarovski fits perfectly into our portfolio with her authentic charisma and feel for modern glamor. With ORIMEI we offer our customers access to Victoria’s very personal style, which ideally complements our existing portfolio.”
The 22-item collection is now available exclusively from the About You online fashion store.