Crisp, founded in 2018, mainly delivers fresh supermarket products, which purchases it from farmers and bakers, among others. Although it has shown strong growth rates since the start, winning did not happen for a long time, which increased the losses. For example, sales increased from 58 to 74 million euros in 2023, but there was also a substantial loss of 48 million euros.
Figures for 2024 are not yet known, but the company reports that the shopping app has been profitable in the Dutch market since June 2024. It provides the same result in Belgium later this year, where Crisp has been active since 2022.
Scale-ups
Tom Peeters, CEO and co -founder of Crisp, is happy with the financial support of ABN AMRO. “In the current economic climate, many scale-ups are forced to seek support outside the national borders. In addition to a strong basis for Dutch investors, we now have a collaboration with a leading Dutch bank, which supports our long-term vision.” ABN Amro says in a response that Crisp has developed in recent years with a distinctive vision and a unique and sustainable model.
Less fast-growing start-ups: ‘Fast money is behind us’
Crisp no longer focuses alone on consumers. The company has recently started collaborations with caterer Sodexo for business lunches and with Tommy Tomato that provides vegetarian school lunches. In addition to repaying the American loan, Crisp wants to use the growth money for strategic investments in assortment deeper, technology for the supplier network and further rollout from AI.