The US clothing company Abercrombie & Fitch is planning a new store on the Amsterdam shopping street Kalverstraat. The brand is returning to the Dutch capital.
Abercrombie & Fitch opened a flagship store on Leidsestraat in Amsterdam in December 2012. The business closed about ten years later. The Brussels flagship store on Waterloolaan also closed its doors for good in January 2021.
The new store will be located at Kalverstraat 168-170. An exact opening date has not yet been announced, according to the clothing brand’s website.
Return to online boom
The business figures from 2020 provide information about the restructuring of the branch network in the following years. In 2020, Abercrombie & Fitch Co.’s sales fell by 14 percent to 3.1 billion US dollars (around 2.6 billion euros, current exchange rate). At the same time, the company reported an operating loss of $20 million.
Meanwhile, the share of sales shifted more to online business. Digital sales rose 39 percent to $1.7 billion, accounting for more than half of total sales. Declining sales in brick-and-mortar retail put store performance under pressure. There were particularly strong declines in the Asia-Pacific region with minus 33 percent and in Europe, the Middle East and Africa (EMEA) with minus 14 percent. This combination of sales decline, regional slump and an acceleration toward e-commerce could be an important explanation for the review of store inventory down the road.
In the last financial year 2024/25, Abercrombie & Fitch Co.’s consolidated sales amounted to 4.95 billion US dollars (4.62 billion euros), 16 percent above the previous year. In the Abercrombie segment, revenue rose 16 percent to $2.56 billion. A few days before the results were published last February, the company also announced the opening of two new locations in London.
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