Tod’s presents Italian Diaries – a campaign that celebrates the brand’s iconic Gommino, interprets through the contemporary perspective of today’s generation.
The campaign was staged in the Villa Talamo, embedded in the picturesque landscape of Tuscany, by the renowned photographer Oliver Hadlee Pearch. She brings five young personalities together with a strong artistic heritage: actress and singer Ella Bleu Travolta, musician Lennon Gallagher, author and director Stella Banderas, model and artist Roberto Rossellini as well as singer and actor Leo Gassmann. As a representative: Inside today’s creative generation, they embody the fusion of tradition and modernity – a central element of the brand identity of death.
Rooted in the tradition of the house and at the same time full of contemporary energy, the campaign underlines the Italian lifestyle in the area of tension between cultural heritage and modernity. Staged in a historical residence, the legacy of Tod’s is visualized as a living, steadily developing force.
Italian lifestyle and the DNA of death in the focus
The campaign embodies the spirit of Italian lifestyle – joie de vivre, conviviality and relaxed elegance – values that are deeply rooted in the DNA of death. These facets are expressed individually by the five talents. Your personal styles and creative backgrounds merge with the brand identity and show how the Gommino remains a timeless symbol of elegance and craftsmanship – a link between the generations.
Visual storytelling unfolds in an expressive visual language: a mixture of self-confident black and white portraits and colorful still lifes that stage the rich textures of the collection. This is supplemented by a series of short videos that provide insights into the life of the protagonist: inside.
At the center of the campaign is the death of Gommino – a symbol for Italian lifestyle and “made in Italy”, as well as an icon of Italian craftsmanship and design competence. With its characteristic nops, the GOMMINO is available in velor or veal leather, both in the classic natural tones of the brand as well as in strong colors such as yellow, light blue or orange. These give the timeless silhouette a fresh, modern note.
This article was translated using a AI tool.