This autumn Pandora launches the Pandora Talisman collection and thus heralds a new era in the Pandora jewelry universe. The collection is inspired by antique coins and transforms timeless symbols into modern forms of expression of personality. Each piece of jewelry is designed in such a way that it reflects the values it embodies in the spirit of the campaign message.
This launch marks the exciting realignment of the traditional design codes from Pandora and offers a new aesthetics that are characterized by storytelling, structures and the beauty of the imperfection. In every Pandora Talisman there is a symbol, a memory, a piece of what makes it. Jewelry that not only shine, but also bring their history to life.
The basis of the collection forms twelve designs that are engraved with Latin inscriptions such as “Amor Vincit Omnia” (“Love overcomes everything”) or “by aspera ad astra” (“by the rough to the stars”). In combination with powerful symbols – hearts, moons and stars – every piece of jewelry from the Pandora Talisman collection tells an meaningful, personal story.
A design of the collection combines artificially produced mother-of-pearl with a 14-class gold support and gives the piece of jewelry a special depth and expressiveness. The largest element is engraved with filigree arrows, a powerful symbol for hope, resilience and growth. The collection includes sterling silver, 14-carat gold support and jewelry in bicolor design, so that the pieces can be combined in a variety of ways and individually.
“Pandora Talisman is more than just a new collection, it is a new way of making, reflecting and expressing personality and history,” says A. Filippo Ficarelli and Francesco Terzo, SVP Creative Directors from Pandora. “The jewelry symbolize memories, reflect our own personality and remind us that we have to give things meaning to things themselves.” Each piece of jewelry from the Pandora Talisman collection can be carried individually or together with two newly designed chains, made from the characteristic sterling silver or in a 14-class gold pad.
Pandora Talisman is also compatible with the Pandora me chains and can be combined with other Pandora collections, which offers even more ways to tell a personal and symbolic story. According to Pandora’s motto of making personal storytelling tangible through jewelry, the campaign presents personalities who were selected due to their unique life story. Each campaign ambassador embodies the values that are anchored in the Pandora Talisman Designs and reminds us that jewelry is not only beautiful, but also expresses who we are.