The scene that went viral Rio de Janeiro began as an unconventional tourism boom in the Rocinha favela. There, a panoramic terrace It became an attraction for visitors who pay – according to reports – close to 200 reais (equivalent to more than $50,000 Argentine dollars) to star in videos captured by drones with the landscape of the settlement and the sea in the background. The experience, which combines cinematographic aesthetics with the visual spectacularity of the neighborhood and references to iconic scenes of Brazilian cinema, went viral on networks such as Instagram and TikTok and generated debate about the spectacularization of vulnerable environments.
Inspired by that digital phenomenon, Gaston Granadosmayor of Ezeizarecently uploaded a video in which he shows your district from the air using a dronein a format that refers to the popularity of the “audiovisual tour” of Rio. The sequence covers the local geography, combining wide shots with detailed plans of routes, public spaces and urbanized areas, and aims to highlight the identity and development of the Buenos Aires party.
The community leader’s initiative generated mixed reactions on networks: while for some it was an effective strategy to “show a different Ezeiza,” others compared the proposal with the viral material from Rocinha, suggesting that the aesthetic exploitation of an urban landscape may respond more to media interests than to a real community narrative.
Although the context—a Rio neighborhood with tourism and a suburban district—is very different, the idea of replicate a visual format that already attracted millions of views made clear how global trends can influence local political and territorial communication.
The dialogue between the viral and the institutional once again highlights the intersection between networks, public management and the use of the image in times when a video can quickly become a symbol of the era.
by RN
