On Alko’s shelves you can see more and more packaging materials different from the traditional heavy glass bottle. Consumers’ attitude towards alternative packaging materials is also currently changing.
– The ethics of the packaging weigh more and more on the consumer’s choice. We are getting used to non-traditional packaging materials, and they are becoming salon-worthy, said Alko’s Director of Selection and Procurement Anu Koskinen In Alko’s annual trend review.
In March, a striking change will take place on Alko’s wine shelves, as cardboard wine cans will be moved to the group of glass wine bottles in all Alkos. The model has already been piloted in a few Alkos, and the results have been good.
– It is even easier for the customer to take packaging with lower emissions.
If the appearance of the cardboard can, for example, at the dinner table makes you think, you can pour the wine into a carafe.
– Pouring into a carafe is a good option because the wine can open up in the carafe, Koskinen reminded.
Small wine countries are interesting
In the wine world, interest in small wine countries such as Georgia and Slovenia is growing rapidly. Georgia is one of the world’s oldest wine countries, while Slovenia produces trendy orange wines.
In the world of sparkling wines, champagne’s challengers are now on the rise. They include, for example, the Spanish Corpinnat and the English sparkling wines.
Research conducted by Alko shows that the purchasing decisions of an increasingly large number of consumers are driven by price. About a third of customers consider price to be the most important purchase decision criterion. Alko responds to this by, among other things, increasing the proportion of small package sizes in the selection.