Tuula found such an expensive laskias bun that he thinks we are already on the pain point of pricing. This is what Fazer answers.
The season of laskias buns is at hand again. Pictured is a more traditional whipped cream-jam option. Wind Lindgren
Helsinki native The wind couldn’t believe his eyes when he visited Fazer’s cafe on Helsinki Boulevard last weekend.
– Geisha laskiai bun cost 7.10 euros. A shocking price. I go for a coffee and occasionally buy a piece of cake. You can pay more than seven euros for a cake, but for a laskais bun!
Tuula and her companions say that they wondered about this to the seller, who told them that feedback on the price has been received before.
– And it’s no wonder if the products are priced like this. At a time like this, when people are expected to use more restaurant services anyway, one leading image chain is going to try this kind of pricing.
Tuula has not tasted the bun in question, but according to her, the product has been described as ällösweet.
Although Tuula does not confess to being a big fan of laskias buns, in her opinion, the price of a laskias bun in a cafe must be less than six euros.
– Yes, the price has to be well below six euros for you to want to buy it. It’s hard to believe that Finns are willing to pay more than seven euros for a laskais bun.
Tuula says that she has talked to many acquaintances who have wondered the same thing.
– However, as I understand it, Fazer wants to be a cafe for all people and not a luxury cafe. Many are of the opinion that Fasu has now priced itself beyond the reach of ordinary people, Tuula downloads.
Also in Helsinki’s Fazer Café on Runeberginkatu, a geisha laskiai bun cost 7.10 euros. Reader’s photo
What does Fazer say?
Why does a Geisha flatbread cost 7.10 euros, when, for example, two Fazer Leipurit flatbreads sold in Prisma cost a total of 5.99 euros?
Director of Communications Liisa Eerola Fazer replies that it is two different products.
– The Fazer Leipurit laskiai bun is baked in Fazer in-store bakeries, which are Fazer bakeries inside grocery stores. The Geisha flatbread is a special seasonal product sold in Fazer Cafés, Eerola writes by email.
According to him, pricing in cafe products is based on comprehensive quality and customer experience, not only on raw materials and manufacturing costs.
– The pricing of cafe products is also affected by higher fixed costs, such as for example rents in central locations. In addition to the location, the customer experience is created with, among other things, general comfort and service quality.
According to Eerola, the Geisha flatbread is a new product and Fazer has not received feedback about it or its price.