The Couturier Rahul Mishra, which is represented in the official calendar of the Paris Haute Couture Fashion Week, announces a unique opening: his largest and most ambitious flagship store in Mumbai. It is designed as a “lively museum of couture”.
Rahul Mishra is associated with traditional Indian craftsmanship. He has integrated his manufacturing process into several Indian craft communities. So he presents a vision of luxury as a celebration of the collective know-how. The brand already has several shops in India. However, this new location is characterized by its museum approach. A first room, consciously without clothing, presents a gallery with sketches, mussel samples and botanical embroidery from Mishra. The shopping experience ‘begins with silence’, says the press release.
The architect and designer Rooshad Shroff, who was responsible for the place, told: “When we thought about designing Rahul Mishra’s flagship store, we knew from the beginning that the room had to go beyond conventional trade design. The boutique could not only be a jewelry box for the clothing; From embroidery, stories and know-how that characterizes his work. “
As a reflection of the technical excellence and the luxury of the haute couture, the 700 square meter room in the historic district of Horniman Circle is equipped with wooden intarsia, pickled embroidery, hand -woven carpets and lights made of engraved marble.
“The boutique not only presents clothes: it extends the emotion, the thoughts and the know-how they shaped,” explains Rahul Mishra. The designer describes the design of the boutique as “a slow, almost meditative experience. One had less the impression of building a business than composing a living museum, a museum that develops over time, just like the collections it is accommodating. Handicrafts reflected. “
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